A Second Extraordinary Personality for Copper Branch!
Montreal, May 28th 2019. – The vegan restaurant chain Copper Branch is launching the second creative execution of its recent advertising campaign.
After Jesperi Kotkaniemi, Montreal Canadiens player, the second extraordinary personality to partake in the campaign is professional tennis player Bianca Andreescu, World No. 23 on the WTA tour and 2019 BNP Paribas Open Champion. Her participation was made possible thanks to the collaboration of the MVP Group, an agency specialized in partnerships with professional athletes and sports legends, and Bianca’s representation agency, Octagon.
Designed by Generation Agency, the concept draws a parallel between extraordinary personalities who are destined for a great future and extraordinary food.
To accomplish great things, to become better and to reach the extraordinary, one must take care of one's body and one's mind. To feed our ambitions, a healthy diet is required. To be at the top of its form, Copper Branch supports these people in their quest to become extraordinary with extraordinary food 100% made from plants.
‘’Considering Bianca’s athletic potential, talent and determination in her sport, this collaboration with Copper Branch was an obvious fit as it coincided with the brand’s inherent values in always offering its best in a competitive environment’’, says Pierre Gagnon, associate at Generation Agency.
The campaign featuring Jesperi Kotkaniemi will be broadcasted only in Quebec, whereas the one with Bianca Andreescu will be broadcasted in the English part of Canada.