Montreal, April 4th 2019
On Monday, April 8th, the vegan restaurant chain Copper Branch will launch the fi rst
advertising campaign of its short history on TV and on the Web.
Designed by Generation Agency, the concept draws a parallel between extraordinary
personalities who are destined for a great future and extraordinary food.
To accomplish great things, to become better and to reach the extraordinary, one must take
care of one’s body and one’s mind. To feed our ambitions, a healthy diet is required.
To be at the top of its form, Copper Branch supports these people in their quest to become
extraordinary, with extraordinary food 100% made from plants.
The fi rst extraordinary personality to take part in this campaign is hockey player Jesperi
Kotkaniemi from the Montreal Canadiens, one of the youngest hockey players to reach the
ranks of the National Hockey League. His participation was made possible thanks to the
collaboration of the MVP Group, an agency specialized in partnerships with professional
athletes and sports legends.
Whether through his sport, his passion or his work, the ad will allow the personality to tell their
story through an inspirational message of surpassing oneself.
Advertiser: Andrew Infantino, Richard Hebert, Copper Branch
Account services: Stéphanie Carbonneau, Sandrine Choinière, Pierre Gagnon
Creation: Nicolas Sylvain, Pierre-Olivier Gravel, Pierre Gagnon
Media: Jasmin Provost
Production house: Productions Film Truck
Producer: Marc-Antoine Lambert
Director: Guillaume Simard
Director of photography: Guillaume Shea-Blais
Edit: Maxime Aubert
Color grading: Simon Boisx
Visual effects: Étienne Bergeron
Sound: Pierre-Olivier Rioux, Lamajeure
Music: Louis-Philippe Quesnel
Athletes Representation: Simon Arsenault, MVP Group Agency