Montreal GM MARC BERGEVIN cast in Selection Retraite's TV Ad

Sélection Retraite repositioned its brand in early 2018 in order to appeal to future retirees, as well as their families. They opted to dwell on the past and revived the Quebec cult series "Lance & Compte" (formerly known as He Shoots He Scores in English Canada during the 1980s), in collaboration with Bite Size Entertainment and Groupe MVP. They asked for Montreal Canadiens GM Marc Bergevin and we made sure they got just what they expected.