For the 100th edition of the 2019 Mastercard Memorial Cup, Cooper Tires held a contest for hockey fans to experience the tournament in VIP mode!
The promotion was launched in collaboration with the 52 teams of the Canadian Hockey League (CHL) during the winter. The winners had the opportunity to experience VIP treatment by flying to Regina on a private jet. The winners attended the MasterCard Memorial Cup tournament games suites with Montreal Canadiens legend Guy Lafleur, himself a former star of the junior circuit before making it big in the NHL.
Grand prize (one winner): a VIP trip for four on a private jet with Guy Lafleur to the 2018 Mastercard Memorial Cup. Includes:
- Return economy airfare for the winner and 3 guests to Montreal.
- Return flight for winner and three guests on a private plane from Montreal to Regina