Holder of a bachelor's degree in Business Administration, the equivalent of a certificate in Law and a specialization in Marketing and international business from the School of Management of UQAM, his university career led him to at the prestigious Ecole Supérieure de Commerce in Marseille, France. A true entrepreneur at heart, Simon Arsenault was quick to get into the business world as he began organizing a variety of events while at college and university.
Back in Quebec in 2005 after graduating, Arsenault was hired in the sales and marketing department of the Montreal Canadiens. After two years working for the Habs, he was given a major new challenge: that of developing the sports component of the Groupe Spectacles Gillett (GEG), which would become the Sporting Events department a few years later under the name of evenko.
As executive producer and later director of sports, he was responsible for developing business plans, working with the marketing teams of the sports organizations he attracted, while being involved in the legal aspects, public/media relations, operations and partner management of organized events.
His portfolio at evenko includes more than 150 events spread over a period of nine years, including UFC galas with Georges St-Pierre as headliner, numerous boxing evenings with Groupe Yvon Michel and Interbox, preparatory matches NBA Toronto Raptors, Montreal Canadiens games in Quebec City and the Maritimes. His greatest feat of arms remains the fact of having contributed to the return of major league baseball to Montreal by convincing the leaders of the Toronto Blue Jays to come and play preparatory meetings at the Olympic stadium on an annual basis from 2014.
His duties at evenko also allowed him to go beyond the limits of the sports world since he had to set up the various government grants and develop government relations for the Osheaga and Heavy MTL festivals. This expertise and his connections at the political level have enabled Arsenault to organize conferences with the Chamber of Commerce of Metropolitan Montreal for the arrival of major international political leaders at conferences such as Hillary Clinton, Nicolas Sarkozy, Mikael Gorbachev and Steve Wozniak.
Arsenault decided to leave evenko in 2016 to take up a new challenge. Having always taken great personal care to maintain his impressive network of contacts among Quebec sports stars, he decided to create an agency that would democratize access to these monuments in order to facilitate their access to businesses in order to promote the positive values of sport. This is where the inspiration behind the MVP Group came from.
Counting on about forty personalities when it was launched, with Guy Lafleur at the top of the list as its very first client, the MVP Group has collaborated with more than sixty sports celebrities from yesterday to today. Among them: Georges St-Pierre, Nick Suzuki, Patrick Roy, Joannie Rochette, Bruny Surin, Kim Clavel, Bianca Andreescu, P.K. Subban, Patrice Bernier and Vladimir Guerrero and many have been involved in various marketing projects or benefit events of companies.