Want to hire Ray Lalonde? Contact us!                                                   

514 582 3306 / [email protected]     

Well known to the general public in Quebec thanks to the unprecedented success following its stay with the Montreal Canadiens where he completely transformed during a decade the brand and the popularity of the team.

Ray Lalonde is a global sports business consultant/advisor specializing in management, strategic planning, branding, marketing, sales and revenue generation. A graduate of McGill and Penn State universities where Ray obtained a master's degree in sports administration, he was also an assistant coach of the famous Penn State Nittany Lions in NCAA football. He has worked in professional football with NFL Europe and the Montreal Alouettes as CEO, in professional basketball with the NBA in New York, Geneva and Paris for eight years, and with the Montreal Canadiens as VP and Chief marketing and sales, where he led the Canadiens to the greatest commercial heights in their history during his 10 years with the club.

He also led communications for Team Canada at the Olympic Winter Games in Sochi 2014. He has over 37 years of experience in top-level global sport and unique expertise in this exciting industry. He has worked as an analyst on the sports industry for nine years at RDS. He is also a columnist on several TV and radio channels, making more than 400 annual appearances on TSN radio, SRC, Télé-Québec, NOOVO and many others. He was also a daily collaborator for a few years with Paul Arcand on the most listened to radio show in Canada, Since it is necessary to get up at 98.5 FM. He frequently acts as an advisor/consultant for various sports companies, projects, events or organizations showcasing his extensive operational and business knowledge of the global sports industry.

Finally, he is an exciting and inspiring expert for companies Canadians from all industries looking for strategic parallels with sport.


To collaborate with Ray, contact us now: [email protected]

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