Kim Clavel starring Jean Bleu's campaign

World boxing champion Kim Clavel is the new star of an advertising campaign and display on giant Jean Bleu billboards for the holiday season. The FBRQ agency is at the origin of this association with the boxer who wears jeans on a daily basis and who represents the well-established brand in Quebec, Jean Bleu. As part of his next World Boxing Championship fight, which will take place on December 1, Le Jean Bleu will be associated with the champion with visibility on his fight court throughout the evening.