Break the Illusion Campaign - Raise awareness among young people against the harmful effects of vaping

Montreal, March 28, 2022 – Groupe MVP is proud to collaborate with the RSEQ (Quebec Student Sports Network) and the CQTS (Quebec Council on Tobacco and Health) as part of the second campaign of Break the Illusion . This provincial offensive aims to fight against the scourge of vaping: a real social problem among young people.

Nick Suzuki, Maxence Parrot, Félix Auger-Aliassime, Kristel Ngarlem, Samuel Piette, Kim Clavel and Katerine Savard will propel this campaign on social networks. In addition, a public relations initiative is put forward by the MVP Group's press officer, Felipe del Pozo, to raise awareness among young people of the harmful effects of vaping on health. Starting today, these athletes will publish original content and inspiring testimonials to promote the campaign slogan: “Vaping is not your game! ".

“When we were approached by the RSEQ and the CQTS, I was immediately touched by this cause and seduced by their idea of ​​addressing young athletes who vape directly through athletes of international caliber. I am very happy to have brought together high-level athletes for this campaign and proud to help put forward the vision of the RSEQ and CQTS,” says Simon Arsenault, President of the MVP Group.