Publicis Montreal is collaborating for the first time with Tim Hortons Quebec on a campaign highlighting a limited-time offer: three Nutella-based beverages and three indulgent pastries. To bring this campaign to life, Tim Hortons leveraged its partnership with Montreal Canadiens captain, Nick Suzuki. The MVP Group helped make Chantal Machabée’s participation in this brilliant advertising concept possible.
“This was a natural collaboration,” explains Nadine Nour, Senior Marketing Communications Manager at Tim Hortons. “Nick has been a loyal Tim Hortons fan for years. Our iced cappuccino is even part of his pre-game routine. It took something very special to make him change his usual order, and Tim’s new Nutella line did just that.”
“We immediately saw an opportunity to play on the captain’s efforts to learn French,” says Mélissa Charland, Creative Director at Publicis. “Through a small language slip, we wanted to create a fun and authentic message for the fans.”
Combining humor, hockey culture, and excitement for the upcoming season, the campaign will be featured on television, radio, social media, in print ads, and through influencers, creating a multi-platform experience that will appeal to Tim Hortons and Nutella fans.
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