The MVP Group helped the company Haylem and the Lexibar learning software become spokespersons for their dyslexia awareness campaign, "I Love My DYS". As part of this campaign, the MVP Group implemented a media relations strategy to raise awareness of the cause and the Lexibar software to the general public. Through this campaign, more than 23 interviews were conducted by our star spokesperson, Steve Bégin. Among these interviews, he appeared on TVA Sports, La Presse, the Journal de Montréal, RDS, and several other influential media outlets. Below are some links to our media coverage.
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