CIBC and the Montreal Canadiens Relaunch the "At the Heart of Our Celebrations" Contest with Étienne Boulay and Paul Byron as Ambassadors
CIBC and the Montreal Canadiens are teaming up once again to make Quebecers' dreams come true with the return of the major contest: "At the Heart of Our Celebrations."
The press relations for this campaign were handled by Marelle Communications, and the participation of the ambassadors was made possible thanks to Groupe MVP. Étienne Boulay, former Canadian Football League (CFL) player and iconic figure of the Montreal Alouettes, is this year's ambassador for the major contest "At the Heart of Our Celebrations." He warmly welcomes CIBC's initiative: "Chasing our dreams is essential in life, and I am thrilled to support CIBC's wonderful initiative. As a hockey enthusiast, I encourage all Quebecers to participate and persevere in realizing their aspirations. I have always believed that determination is the key to success in life and has shaped my professional and personal journey. I want to express my gratitude to CIBC for its commitment to the community and for giving us the chance to dream. And of course, go Habs go!” he states.
From November 7 to December 8, 2023, passionate Canadiens fans across Quebec are invited to visit the microsite Canadiens.com/concours-cibc. By participating, they will have the opportunity to share their dreams, and who knows, to see them come true. Dreams such as skating on the ice at the Bell Centre, meeting a Canadiens player, or even taking the ceremonial puck drop at a Canadiens game! By sharing their aspirations, fans will have the chance to win one of these amazing prizes with the Canadiens:
- A VIP experience for two at the Canadiens vs. Columbus Blue Jackets game on March 11, 2024.
- 100 sets including a CIBC/Canadiens beanie and a $10 gift card.
- 5 Montreal Canadiens jerseys and pairs of tickets to attend a game.
- 10 Fanatics jerseys.
- 10 $100 gift vouchers for TriColore Sports.
- 75 skating sessions at the Bell Centre.
- A set of 4 tickets to a Canadiens game.
- A $250 shopping session at Tricolore Sports.
Rosa Trunzo, Vice President and Regional Chief for Quebec at CIBC Personal and Business Banking, shares her enthusiasm: “CIBC, with its rich history, has always played a major role in the lives of Quebecers. More than ever, our ambition is to support individuals in achieving their dreams. Our core mission is to help our clients bring their projects to life. This deeply rooted aspiration within CIBC is fully embodied in our exceptional partnership with the Montreal Canadiens and their dedicated fans. It is undoubtedly a unique endeavor to be 'At the Heart of Our Celebrations.'”
CIBC is proud to support the aspirations of Quebecers and, most importantly, to make them a reality, fully embracing being "At the Heart of Our Celebrations."
About CIBC
CIBC is a leading North American financial institution with 13 million clients, including individuals, businesses, institutional clients, and the public sector. Through Personal and Business Banking, Commercial Banking and Wealth Management, and Capital Markets, CIBC offers a comprehensive range of advice, solutions, and services through its leading digital banking network and its locations across Canada, the United States, and around the world. For more press releases and information about CIBC, visit https://cibc.fr.mediaroom.com/
