Today, Subway Canada unveiled a brand new menu, featuring fourteen chef-created sandwiches, ten irresistible Subway signature ingredients, and a completely reinvented ordering experience. Introducing the "Subway Series", a new range of sandwiches that can be ordered by name or number - no more guessing games to create the perfect bite. These gourmet creations offer a new and better ordering experience and even more irresistible flavours.
Meet the team
Subway Canada has teamed up its most ambitious menu redesign yet with inspiring Canadian athletes, including Chris Boucher of the Toronto Raptors, Olympic snowboarding champion Sébastien Toutant and Quebec soccer legend Patrice Bernier. This team of star athletes reflects this important milestone in Subway Canada's transformation; together, they will be the faces behind the brand-new new way to enjoy Subway. MVP Group is proud to have Patrice Bernier's involvement possible for this superb ambassador campaign possible.
Innovation, just like on the soccer field
Patrice Bernier, CF Montreal ambassador, legend of the Men's Canadian National Team and member of Canada's Soccer Hall of Fame, joins the Subway Canada all-star team once again to launch the most epic new menu.
"Subway continues to innovate and give Canadians unexpected food. They never cease to amaze me! Offering us a completely redesigned menu, with freshly prepared products - it's just fantastic. Personally, I've fallen in love with the No. 8 sandwich, the Steakeurant!" shares Patrice Bernier.
Chris, Seb and Patrice are joined the English-speaking Canadian market by Christine Sinclair (professional soccer champion), Scottie Barnes (Toronto Raptors player) and Fay DeFazio Ebert (13-year-old windsurfer). "Together, these impressive competitors share a passion for a balanced lifestyle and nutritious, crave-worthy food in their everyday lives," says Lisa Mazurkewich, Marketing Director at Subway Canada. "We're proud to step up our game in every way with the launch of the Subway Series, and it's incredible to have this dream team of world-renowned talent on our side."
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