* Update, the association has been renewed for the 2020-2021 season*
Montreal, Wednesday, July 3, 2019 - The sparkling Chantal Machabée has joined forces with Lexus Laval dealership for a major marketing offensive. For the occasion, her role was to participate in the recording of a series of radio commercials for the summer of 2019. An initiative from H31 in collaboration with MVP Group Agency.
The agreement also allowed her to drive a Lexus rental car for the coming year as a representative of the banner. She is seen here with a member of the Lexus team for the handover of her rental vehicle. It's a meaningful association that has allowed the franchise to gain a lot of credibility with its target customers.
Chantal's always cheerful voice has been able to entice many clients to drop by the store. The project was a resounding success and will likely be repeated next year. Chantal Machabée was very happy to work with Lexus Laval, a very professional and always welcoming dealership.