Montreal, Friday, June 22, 2018 - MVP Group Agency helped the Montreal Alouettes to kick off the first game of their season at home in style! During the evening, a red carpet was rolled out for the celebrities present at the game. More than forty sports and cultural personalities were gathered to enjoy this great summer sporting activity.
In turn, several personalities from MVP Group Agency were invited to interact with the many fans on site. It was also a great opportunity for them to rub shoulders with various guests from their respective fields. Among the personalities in attendance were boxer Jean Pascal, Canadiens player Paul Byron and former Alouettes player Étienne Boulay. They were all gathered on the sidelines to watch the match.
In collaboration with the Alouettes and Budweiser organization, this event was a great start to the Als season! The public relations efforts definitely helped the team to grab the attention of spectators and generate impressive media coverage!
Despite the Alouettes' 56-10 loss to the Winnipeg Blue Bombers, the opening game was a great marketing success. An experience that was well appreciated by all present.
Our sports celebrities in pictures :
Jean Pascal, Joannie Rochette, Alex Bilodeau, Charles Hamelin, Yvon Lambert, Paul Byron, Adonis Stevenson et Étienne Boulay.