MVP Group realizes the association between Nick Suzuki and Goodfood. Montreal Canadiens captain and NHL All-Star becomes new Goodfood brand ambassador.
MONTREAL, Feb. 16, 2023
Montreal-based sports marketing firm MVP Group has pulled off another coup by allowing the new brand to partner with a sports icon, and not just any icon! The current captain of the Montreal Canadiens, Nick Suzuki, fresh from the All-Star Game of the NHL, becomes the new ambassador of Goodfood Market Corp.
The campaign strategy developed by Goodfood and MVP will offer several new and exclusive features. First, Goodfood announced the launch of "Nick's Pick," a weekly selection of athlete-friendly meal kits and groceries inspired by the field hockey star's favorite meals. Goodfood subscribers will also be able to discover Suzuki's pre-game meals and even his off-season favorites.
This 360-degree partnership will offer Goodfood customers the chance to win pucks and aprons autographed by Nick Suzuki. Contests will be held throughout the year for a chance to meet the Canadiens' captain. Suzuki will also participate in various Goodfood events.
On the advertising front, a beautiful 30-second video was produced and directed by 5S Content. The excellent concept shows Nick Suzuki reflecting on his childhood and his favorite foods that they continue to cook, thanks to Goodfood. A young actor replicating Nick when he was 12 years old also took part in the shooting.
Several Suzuki social media posts will be featured to promote their exclusive offerings and solidify visibility of the Goodfood partnership.
In addition, public relations initiatives will take place with Agence Agnosticc and Suzuki at key moments to announce certain community involvement operations with Goodfood.
"One of the reasons I teamed up with Goodfood is to launch Nick's Picks and give Canadians a taste of my favourite dishes, which are not only ideal for aspiring athletes, but also for those who just want to be satisfied with what they eat," said Nick Suzuki.
"We are thrilled to partner with Nick Suzuki to introduce more 'better-for-you' options, such as our new paleo, keto and vegan meal kits, to help Canadians reach their nutritional goals, regardless of their dietary restrictions," said Jonathan Ferrari, CEO and co-founder of Goodfood.
"We felt that the partnership between Nick Suzuki and Goodfood was a perfect match. The young Montreal Canadiens captain and leader who is committed to eating well was thrilled to have the opportunity to represent Goodfood, also a leader in the food industry. We are confident that the initiatives that will be deployed as part of this project will be beneficial to all! It has been a great pleasure to develop this with Goodfood's sales and partnerships manager Mark Harmina and his team," said Simon Arsenault, president of MVP Group.
MVP Group helped develop the strategy for operating the Nick Suzuki partnership for Goodfood by providing sports marketing consulting services. Wasserman Hockey was also involved as a business partner with the MVP Group.
About MVP Group:
The MVP Group is a Quebec-based sports marketing firm that helps companies, agencies, and brands develop effective partnerships with professional/Olympic athletes, sports legends, and various sports personalities. A leader in the field for nearly 7 years, MVP has developed numerous partnerships with sports celebrities such as Patrick Roy, Mario Tremblay, Georges St-Pierre, Bianca Andreescu, Marc Bergevin, Guy Lafleur, Chantal Machabée, Joannie Rochette, Kim Clavel and many others.
About Goodfood:
Goodfood (TSX: FOOD) is a leading Canadian digital brand that provides fresh meal and complementary product solutions that make it easier for customers across Canada to enjoy delicious food at home every day. The Goodfood team is building Canada's most popular millennial food brand with a mission to create experiences that bring joy and help our community live longer on a healthier planet. The company's administrative offices are based in Montreal, Quebec, with production facilities located in the provinces of Quebec and Alberta.
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