Patrick Roy and Mario Tremblay finally reconciled thanks to Uber Eats Montreal, May 28 2021. Twenty-six years ago, when Patrick Roy was the goaltender and Mario Tremblay head coach of the Montreal Canadiens, they had an argument which marked the history of the franchise and...has persisted ever since. Patrick Roy, winner of four Stanley Cups and Hockey Hall of Fame member and Mario Tremblay, winner of five Stanley Cups finally came together to collaborate with Uber Eats to launch the "Tonight, I’ll be eating" campaign, which highlights the wide variety of Quebec restaurants and meals available on the app.
“I was pleasantly surprised with the opportunity of working with Uber Eats and reuniting with Mario. It was something I had in mind for a long time. If there's one thing that brings people together, it's food. This campaign will create good visibility and help Quebec restaurants through this difficult period ”said Patrick Roy.
“In life, opportunities come your way, and you have to seize them. Uber Eats was able to create this moment. Of course, at the heart of this advertisement are Patrick and I who meet again, but there are also Quebec restaurants that are featured and that was important to me, ” said Mario Tremblay.
“It is a great pride for the Uber Quebec team to work with Patrick Roy and Mario Tremblay, two iconic Quebec personalities. Many of us remember seeing that famous game in December 1995. Life has evolved a lot since, apps are now part of our daily lives. When the day comes to an end, many of us are wondering what to eat. With Uber Eats, it's simple and easy to discover new local restaurants, ” said Jonathan Hamel, Public Affairs Manager for Uber in Quebec.
“What not many people know is that we were roommates during the 1985-1986 season. The pandemic has been an opportunity to reflect, to put things in perspective and we are excited to reconciliate thanks to Uber Eats. We’re happy we made the decision to reunite, and we invite Quebecers to also consider reconnecting with distanced loved ones over a good meal when COVID restrictions lift, " added Mario Tremblay and Patrick Roy.
Tonight I’ll be Eating
The ad will be broadcasted between the first and second period of tonight’s game on TVA Sports. It will also be available on You Tube: .
“Tonight, I’ll be eating” brings unexpected duos to the screen, but they come together. This campaign will certainly surprise and make Quebecers smile, as we prepare to reunite with our loved ones and share a meal with them soon. This first duo evokes the friendship and the complicity between two old friends who meet again after years.A second part of the Quebec campaign will launch soon, featuring an unlikely duo from the music world.
The campaign highlights select local restaurants including Pizza 900, La Banquise, Benny et Co, Mandy’s, Chocolats Favoris, Hà, Bols et Poke et Fugazzi.
Uber’s partnership with Operation Enfant Soleil
Patrick Roy and Mario Tremblay have signed one hockey stick that will be donated to Opération Enfant Soleil by Uber Eats during the Telethon on Sunday May 30th. This unique piece will be auctioned at the following address and all proceeds will go to Opération Enfant Soleil: uber.encansoleil.ca
For Uber Eats: Alexandra Dionne Charest firstname.lastname@example.org 514-316-7084
For Patrick Roy and Mario Tremblay: Simon Arsenault email@example.com Groupe MVP 514-582-3306