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PIERRE LAVOIE encourages Canadians to enjoy winter with Destination Canada

Tuesday, January 12, 2021 - Pierre Lavoie is partnering with CANADA Explore in collaboration with Bell Media to encourage people to stay active through the many sites available to them. As a great ambassador for physical activity for several decades, Pierre Lavoie is committed to a meaningful collaboration that offers solutions adapted to everyone.

Canada is one of the most beautiful countries in the world during the winter. Triathlete and outdoor enthusiast Pierre Lavoie reminds us of the many ways to stay active and enjoy the outdoors this winter. In today's environment, it is more important than ever to change the air and enjoy the outdoor activities available. Whether it's through an activity as simple as walking, the possibilities are endless for taking care of yourself and others through sports. Canada is full of little-known places to have fun during winter. To plan safe winter travel, visit

See the video below for more details on the initiative: