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TOMAS ''TUNA'' TATAR joins forces with KÜTO

KÜTO is pleased to partner with Montreal Canadiens' star player Tomas "TUNA" Tatar!

In the context of the COVID-19 crisis that is affecting our current reality, all take-out orders at KÜTO are offered at a 25% discount.

MONTREAL, Quebec, April 9, 2020 - The Quebec restaurant chain KÜTO, with more than 16 locations across the province, today unveiled an advertising campaign designed by MVP Group Agency with their new brand ambassador, Tomas "Tuna" Tatar.

The popular Montreal Canadiens player, also represented by the MVP Group, kicks off this representation agreement with KÜTO restaurants with a new 60-second advertising video clip unveiled today. As part of this association, he is the main character of this video that will be deployed throughout the world of social media and the web. Note that the official voice of the Habs, Michel Lacroix, also participates in this original commercial.

In addition, Tatar will lend its image to the various KÜTO restaurant ads and will participate in promotional initiatives, the details of which will be announced in the coming year.

Recently elected as the player with the most beautiful nickname in the National Hockey League by his peers, the "Tuna Tatar" will now be much more than just a name. KÜTO restaurants are adding "Tuna Tatar" to their menu today! A succulent, well seasoned tuna tartar, topped with shallots and corn kernels, will be the new star player to enjoy at KÜTO or in the comfort of your own home.

"As a big fan of tartars, I'm very happy to begin this association with KÜTO, especially since I will now be able to enjoy the new "Tuna Tatar", a tartar created according to my culinary tastes and bearing my nickname," exclaims the flashing Montreal Canadiens' forward, Tomas Tatar, with a smile on his face.

"We were looking for an ambassador and an athlete known to Quebecers, who fits with our brand's DNA. Tomas Tatar's popular nickname and the admiration of hockey fans for him prompted our interest in signing this great agreement with MVP Group Agency." said Jean-Michel Paquet, founder of KÜTO Restaurants.

In the midst of the COVID-19 crisis, KÜTO restaurants are doing their part and are currently offering a 25% discount on all online orders placed through their website and which will be picked up at our take-out counters. Deliveries are also available, as the dining rooms remain closed until further notice.

About KÜTO :

Founded in 2016 and imagined by experienced restaurateur Jean-Michel Paquet, KÜTO's tartar counters offer a varied menu of excellent and original recipes based on beef, salmon, tuna and fresh vegetables to the delight of lovers of fine cuisine accessible to all. KÜTO now has 16 franchise locations across Quebec and 2 new locations will soon be added to the team.

Advertising Credits :
Advertiser: Jean-Michel Paquet, KÜTO Restaurants and Sharp Strategies
Advertising design and creation: MVP Group Agency
Producer: Simon Arsenault
Director: Jack Lafortune - Jed Lab media
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