Montreal, Wednesday, June 17, 2020 - Chantal Machabée, star host of RDS, has renewed her association with Lexus Laval for the 2020-2021 season. For the coming year, the agreement between the two companies will be aimed at enhancing the company from a marketing standpoint. To this end, other radio ads will be recorded with Chantal's participation. A promotional initiative of H31 in collaboration with MVP Group Agency.
To formalize the agreement, Chantal went to the dealership for a photo shoot. The partnership will allow her to drive a rental Lexus again this year and contribute to the rise of the Lexus Laval banner. She is seen here with General Sales Manager Martin Moore and his all-new rental car, the UX250H 2020.
Chantal is very happy to be able to repeat the experience offered to her by the Lexus Laval team. The project that was a great success last year should also be able to produce satisfactory results this year. In short, the association is a win-win situation for everyone since both parties share the following values: professionalism and passion.