MVP Group Agency - Providing Access to Sport Icons

JESPERI KOTKANIEMI and Copper Branch: An Extraordinary Partnership!

Montreal, April 4th 2019

On Monday, April 8th, the vegan restaurant chain Copper Branch will launch the first advertising campaign of its short history on TV and on the Web. Designed by Generation Agency, the concept draws a parallel between extraordinary personalities who are destined for a great future and extraordinary food.

"To accomplish great things, to become better and to reach the extraordinary, one must takecare of one’s body and one’s mind. To feed our ambitions, a healthy diet is required".

To be at the top of its form, Copper Branch supports these people in their quest to become extraordinary, with extraordinary food 100% made from plants. The first extraordinary personality to take part in this campaign is hockey player Jesperi Kotkaniemi from the Montreal Canadiens, one of the youngest hockey players to reach the ranks of the National Hockey League. His participation was made possible thanks to the collaboration of the MVP Group, an agency specialized in partnerships with professional athletes and sports legends.

Whether through his sport, his passion or his work, the ad will allow the personality to tell their story through an inspirational message of surpassing oneself.


Advertiser: Andrew Infantino, Richard Hebert, Copper Branch

Account services: Stéphanie Carbonneau, Sandrine Choinière, Pierre Gagnon

Creation: Nicolas Sylvain, Pierre-Olivier Gravel, Pierre Gagnon

Media: Jasmin Provost

Production house: Productions Film Truck

Producer: Marc-Antoine Lambert

Director: Guillaume Simard

Director of photography: Guillaume Shea-Blais

Edit: Maxime Aubert

Color grading: Simon Bois

Visual effects: Étienne Bergeron

Sound: Pierre-Olivier Rioux, Lamajeure

Music: Louis-Philippe Quesnel

Athletes Representation: Simon Arsenault, MVP Group Agency